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Hello.

I help my clients turn words into a powerful business advantage. I design brand voices that are clear and appealing. I write customer communications that are personable and persuasive. And I have a knack for simplifying the gnarliest of topics. You can engage me to write on your behalf, or to train your people how to write like, well, people. 

Cyrano.

Cyrano is my subscription-based writing, editing and training service. For a fixed monthly fee I will become an extension of your brand and marketing departments, writing, simplifying and improving your messages and documents. All my time is accounted for and any unused hours can be rolled over and converted into writing training for your people, either remotely or in person. I've trained over 4,000 people to write with clarity and charm at organisations like Telstra, Qantas and Velocity Frequent Flyer. Contact me for for a chat and rates.      

Tony Pearson, CEO, A.H. Beard

“Nobody writes for our business
like Peter. He created a whole
new vocabulary that's helping
us transform from a bed manufacturer into a luxury
sleep wellness business."

Jeremy Larkin CEO,

Customer Service Institute of Australia

"Peter's training has been a success with CSIA members and its content now forms our certified customer communication excellence program."

Iain Good, Premiumisation Partners

"Peter is that rare breed of copywriter. A craftsman with the ability to use words that create exponential value for our clients."  

Some of
my clients.

I work with great Australian and global brands, writing compelling marketing communications and content. I also create distinctive brand voices and train people how to be more human and helpful when they write. 

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